Twitter has launched a brand new cellular community expertise referred to as Twitter Lite, which is able to use much less knowledge, load as much as 30% quicker than the total Twitter web site on slower connections and work extra reliably on scaly networks. Twitter Lite shall be accessible worldwide, however the service is focused at rising markets comparable to India, and international locations in Africa and Latin America the place most individuals nonetheless expertise the Web on sluggish networks, 2G and low-cost Android. Smartphones.
On Android units with Google Chrome, customers may even have the ability to obtain push notifications from the Twitter Lite cellular web site on to their smartphones or tablets. And Twitter Lite additionally caches offline tweets, which is able to permit customers to make use of it even when their connection drops.
In addition, Twitter Lite also includes a data saving mode that users can turn on or off, allowing them to preview images and videos and choose which ones to load completely.
"Emerging market users like India generally do not have Google accounts or credit cards they can use to download apps from the Google Play Store website," he told BuzzFeed News Arvinder Gujral, senior director Twitter business development Asia Pacific at a launch event in New Delhi, India, one of the most important emerging markets of Twitter. "That's why it was important for us to have a mobile website that would provide an application-like experience."
Twitter has been engaged on Twitter Lite for not less than six months. In response to BuzzFeed Information reported exclusively in December a crew of engineers, based mostly within the Twitter workplace in Bangalore, who had labored on an aborted Twitter messaging software for rising markets, was engaged on Twitter Lite. The challenge was in limbo after Twitter sacked the complete crew as a part of its international restructuring final yr.
Silicon Valley know-how firms have been customizing their merchandise for rising markets comparable to India for a while now. Fb presents "Lite" variations of each its principal software and Fb Messenger on Android in sure rising markets.
In response to Counterpoint Analysis knowledge, about 900 million of India's 1.1 billion subscribers within the cellular world had been nonetheless available in the market utilizing 2G knowledge on the finish of 2016. "Whereas penetration 4G occurs quick, it is going to nonetheless take time for mass adoption, "stated Counterpoint Analyst Tarun Pathak